Wednesday, December 29, 2010

UNIVISION: Heavy Weight of TV Networks

Ratings of Steel?  There is political clout in this....  If Spanish-Speaking people are commanding the TV ratings market, then there are other areas that could be influenced.  Think about it...
As I have mentioned before... the best way to show power in a capitalistic society is NOT TO BUY THINGS.

Company Town - Los Angeles Times

The business behind the show

December 28, 2010 |  4:42 pm
Univision Communications is becoming a potent rival to English-language television networks, which have long dominated prime-time viewership.

The Spanish-language television broadcaster said Tuesday that its program “Soy Tu Dueña” was its most watched telenovela ever, finishing its six-month run with a final episode that drew more than 7.3 million viewers Monday night. 

Since its launch in June, “Soy Tu Dueña,” which Univision translates as “woman of steel,” has pulled in an average of 5.4 million viewers per episode, oftengenerating bigger audiences than programs aired by such formidable English-language TV networks as Fox and NBC. The Univision telenovela, or soap opera, revolves around the travails of a scorned woman, once left at the altar, who vows never to love again until she falls for a man she accidentally shot. A literal translation of the show’s title is “I am your owner.” ...more

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