Tell-All Generation Learns to Keep Things Offline
...While participation in social networks is still strong, a survey released last month by the University of California, Berkeley, found that more than half the young adults questioned had become more concerned about privacy than they were five years ago — mirroring the number of people their parent’s age or older with that worry... ...Mistrust of the intentions of social sites appears to be pervasive. In its telephone survey of 1,000 people, the Berkeley Center for Law and Technology at the University of California found that 88 percent of the 18- to 24-year-olds it surveyed last July said there should be a law that requires Web sites to delete stored information. And 62 percent said they wanted a law that gave people the right to know everything a Web site knows about them.
That mistrust is translating into action. In the Pew study, to be released shortly, researchers interviewed 2,253 adults late last summer and found that people ages 18 to 29 were more apt to monitor privacy settings than older adults are, and they more often delete comments or remove their names from photos so they cannot be identified. Younger teenagers were not included in these studies, and they may not have the same privacy concerns. But anecdotal evidence suggests that many of them have not had enough experience to understand the downside to oversharing.
Elliot Schrage, who oversees Facebook’s global communications and public policy strategy, said it was a good thing that young people are thinking about what they put online. “We are not forcing anyone to use it,” he said of Facebook. But at the same time, companies like Facebook have a financial incentive to get friends to share as much as possible. That’s because the more personal the information that Facebook collects, the more valuable the site is to advertisers, who can mine it to serve up more targeted ads...
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